Story Time! Digital Storytelling Through Social Media Posts

Hey class! What makes a social media post stand out to you? Here are some social media posts that I think are unique and effectively make a statement. They go beyond just advertising, they provide entertainment, bring out emotion to the viewers, and start conversations! Here are my three current favorites and why:

#1: Tory Burch/Dazed Instagram ad with Sydney Sweeney

This ad is really out of the box for Tory Burch and their usual preppy image and aesthetic. It promotes the brand using humor and a cute 80’s ambiance which appeals to younger audiences and shows that Tory Burch can branch out. In addition, Sydney Sweeny is very relevant and popular amongst the younger generations because of her role on Euphoria and this is a way for Tory Burch to advertise to Gen Z. Overall, the ad is very clever as it is the perfect way for Tory Burch to promote their new line in a relaxed and fun way. This Instagram ad provides a broad appeal to customers that helps to keep the company relevant, and this type of advertising is currently helping Tory Burch fuel a revival!

Link to video: ​​https://www.instagram.com/p/CYo9Rdnl_Yk/

#2: Gucci collaboration with Wisdom Kaye

Gucci promotes their brand with fashion influencer Wisdom Kaye (@wisdm) who has nearly 8 million followers. Wisdom Kaye got his fame from putting together creative outfits on Tik Tok and he is now a model signed with IMG and he was named “The best dressed guy on Tik Tok” by Vogue. It makes viewers feel good seeing that Gucci is collaborating with smaller influencers, and in particular, fans of Wisdom Kaye feel very happy for him because he started as your everyday person and he is now achieving his goals and earning the recognition he deserves. This video is a way for Gucci to be interactive with viewers on Tik Tok, calling them to action to express their creativity through fashion and show their creations on Tik Tok with the hashtag #MakeitGucci.

Link to video: https://vm.tiktok.com/TTPdDxaLdc/

#3: The Metamorphosis of Robert Pattinson

GQ’s recent collaboration with Robert Pattinson took the digital world by storm. The March 2022 issue of GQ featuring the wild photos of Robert Pattinson flooded the internet with an extensive article that highlighted his career and new role as Batman. The over the top photoshoot, with an extravagant wardrobe and a creative photography style, amazed fans and viewers all over the world. The issue is a great conversation starter and it is undeniably memorable.

Link to article: https://www.gq.com/story/robert-pattinson-march-cover-profile